NEW ARRIVALS

Hold Fast. Rope Clean.Made from 100% U.S.-grown SUPIMA® cotton, this tee delivers next-level softness with the kind of durability that stands up to real wear. Featuring a custom Rope One graphic — a bold horse illustration stamped with “Tecovas Western Wear” — it’s a...

Stretch to Move, Built to Last.Crafted from premium performance denim by Cone Mills and blended with REPREVE® and Lycra®, this jean stretches with you but never bags out—holding its shape wear after wear. Midweight, breathable, and softer than any jean you’ve ever worn. The...

Wear ‘Em EverywhereThis pant is built with just enough stretch to keep you moving comfortably—whether you’re powering through meetings, chasing weekend plans, or running errands around town. Thanks to the left-hand twill weave, it has a broken-in softness from day one. Pigment-dyed for that...

Tuned UpThis soft SUPIMA® cotton tee has an easy drape and a broken-in feel from the start. It's finished with a custom Steel Horse Motors graphic that adds a bit of grit to a clean, everyday silhouette. Comfortable and easy to layer, it's built...

Austin OriginalA soft SUPIMA® cotton tee with a clean front pocket and an easy, broken-in drape. Comfortable from the start, it's made for daily wear — simple, steady, and built to hold its place in rotation. Featuring a custom graphic of our South Congress...

Our boot socks are purpose-built in the USA to be worn with both men’s and women’s boots. They feature an ultra-comfortable, moisture-wicking polyester blend that breathes in warm and cool weather. This mid-cut version of our socks offers a versatile option for roper, zip...

Pull On. Stand Out.Now in fresh patterns and colors, our over-the-calf socks are built for comfort and style inside your boots. They stay up without sagging, wick away moisture, and deliver full-cushion support from sunup to sundown. Pick your pair — and let your...

Wild Bloom of the WestCustom artwork of horseshoes, red roses, and a lone star motif gives this silk wild rag a bold sense of Western character. Rendered in rich, saturated tones with a fluid drape and lightweight feel, it brings color, movement, and personality...

Everyday DefenseA leather protector spray designed to help guard against water, dirt, and everyday wear. Lightweight and easy to apply, it helps preserve the look, feel, and finish of your boots while extending the life of the leather through regular use.