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First Steps in an IconThe Annie Toddler brings our best-selling cowgirl boot down to size — because style starts early. A 6” shaft with classic stitch detailing, sturdy square toe, and 1 ¼” rubber heel make it every bit the icon, just scaled for...

Fit for a Little QueenThe Annie Hearts Kid takes our best-selling cowgirl boot and scales it down for the next generation of Western style. With an 8.5" shaft and classic stitch detailing, it carries the same iconic shape and polish as the original —...

Everyday FlareA modern take on a timeless Western silhouette, this mid-rise slim flare was designed to pair perfectly with The Annie. Fitted through the hip and thigh before opening into a clean, subtle flare, it layers effortlessly over your favorite boots. Made from soft...

City SouvenirThis SUPIMA cotton jersey tee features a small Tecovas mark at the front chest and a graphic of our Austin flagship storefront on the back. Cut in a relaxed fit with an easy, broken-in feel, it's made for everyday wear and steady rotation....

Big LuckA small-format graphic featuring a cowgirl riding through a horseshoe in a custom seasonal illustration. Designed for easy placement on gear, cases, or hard surfaces.

The Finishing TouchA removable tassel charm designed to bring subtle movement and texture to your everyday carry. Lightweight and easy to attach, it adds a custom finishing touch without overpowering the silhouette — whether styled on a boot or a favorite bag.

Where Heritage Meets ModernCrafted in premium cowhide leather, The Lynn balances softness and structure for effortless wear from day to night. Featuring an intricate stitch pattern and a refined silhouette, this versatile bootie pairs effortlessly with any look. Designed for longevity with timeless construction...

The Statement Boot You've Been Waiting ForStride with confidence in The Abby, crafted in vegetable-tanned goat leather that deepens into a rich wine-toned patina with wear. A tall, sleek stunner designed to turn heads, it carries that evolving depth from the very first step....

Fit for a QueenThe Annie Hearts was designed with romance and craftsmanship in mind — its stunning heart inlays are meticulously cut, stitched, and overlaid by hand, creating a level of detail that sets this boot apart. Each inlay is a testament to the...

Everyday DefenseA leather protector spray designed to help guard against water, dirt, and everyday wear. Lightweight and easy to apply, it helps preserve the look, feel, and finish of your boots while extending the life of the leather through regular use.

Care, CoveredA simple two-part leather care system designed to clean, condition, and extend the life of your boots. Built for regular upkeep, it helps preserve the finish, restore suppleness, and keep leather looking its best through everyday wear.

Small Detail, Big CharacterLive Bait & Tackle fish artwork in a small-format graphic with a summertime, illustrated feel. Lightweight and durable, it's made for easy personalization on gear, cases, or hard surfaces, adding character without visual clutter.

Everyday LuckA small-format sticker featuring original Tecovas artwork of a horse and horseshoe. Built for subtle personalization, it adds a touch of Western character to everyday surfaces without visual noise. Durable and versatile, it's made to go wherever you do.

Off the Beaten PathA nod to early mornings, backroads, and whatever's waiting at the edge of the map. The custom duck embroidery brings a little character to this classic five-panel silhouette, finished with rope trim and an adjustable fit.

Tuned UpThis soft SUPIMA® cotton tee has an easy drape and a broken-in feel from the start. It's finished with a custom Steel Horse Motors graphic that adds a bit of grit to a clean, everyday silhouette. Comfortable and easy to layer, it's built...

Austin OriginalA soft SUPIMA® cotton tee with a clean front pocket and an easy, broken-in drape. Comfortable from the start, it's made for daily wear — simple, steady, and built to hold its place in rotation. Featuring a custom graphic of our South Congress...

A Pure Western Square Toe BootThe Doc Frontier features a waxed suede vamp paired with a goat leather shaft finished in a rich waxy pull-up, creating layered texture and depth that develops with wear. Built with a broad square toe, it carries signature toe...

Western Roots, with an EdgeBold and modern, The Blaze fuses classic Western heritage with a sharp snip toe, sleek lines, and premium materials. Designed for those who stand out, it features a slim-cut 6.5” shaft that fits effortlessly under slim jeans or pants, while...

Ride Hard. Walk Easy.Your everyday boot, upgraded. The Glen is made for the modern frontier—whether you’re working the land or owning the streets. Classic Western style meets next-level comfort and durability, built to keep pace with all-day adventures. Thanks to a wider roper toe,...

Really Easy to Pull OffOur original men’s slip-on is handcrafted with a Blake stitch construction. It has a padded leather insole, a hybrid rubber and leather sole, and an interior suede heel grip.